Live implementation
A real-world example of how Syneps is being integrated into a beauty brand's content workflow while the brand enters the US market.
- Industry
- Beauty
- Market
- US
- Status
- In progress
- 3–4
- New content personas
- 80/20
- Scale / test
- ₽85–120
- Target cost per video
Who they are
A beauty brand entering the US market. Previously, the founders were responsible for creating and publishing the content themselves.
What had to change
Build a scalable content system for the US market without putting the trust of the main brand account at risk and without replacing the existing marketing team.
How Syneps does it
- 01
Build new faces
Develop 3–4 content personas for lifestyle, expert and educational formats instead of putting all communication on the founders.
- 02
Separate risk
Keep live or hybrid content on the main account and move fully AI-generated experiments to separate test accounts.
- 03
Apply the 80/20 rule
Put 80% of effort into proven patterns and 20% into testing new ideas and formats.
- 04
Reduce production cost
Target a scaled production cost of approximately ₽85–120 per video.
- 05
Use a credit model
Start with 30,000 credits and expand the plan as account count and production volume grow.
The live content system on one canvas.
A safer system for entering a new market
- 3–4 new content personas spread communication risk.
- Experiments stay separate from the trusted main account.
- The existing marketing team keeps strategy and creative direction.
- Production is designed to scale toward ₽85–120 per video.
